White Pine Coffee

Creating Digital Illustrations

for merchandise and branding.

Digital Illustration

Merchandise Design

Challenge

White Pine is a well established and recognized company not only in their Michigan location, but within the coffee community. Their outdoor, rugged look is very distinct and needed to be translated into a series of illustrations for new merchandise and marketing campaigns.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Solution

Using the business headquarters, coffee roasters, and recognizable Michigan and brand based icons, I digitally illustrated a series of works for their company that can be used in a series of merchandise. Using crosshatching and collage designs, I created imagery that could be used as a series or individual elements for future design needs their team may need.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

More

Closing Thoughts

Creating these illustrations is a great example of how technical graphics work can be made more whimsical. These designs can be used in a multitude of different ways and are great assets to White Pine as they expand into new lines of merchandise and packaging.

Tools

Procreate

Adobe InDesign

Process

Project

White Pine Coffee

Internship

Research

  • Locating Recognizable

    Local Imagery

  • Typography Study

  • Branding Imagery

Development

  • Identifying Style and

    Key Imagery

  • Subject Study to Find

    What Way Each Element

    is Best Displayed

  • Illustration of Individual

    Elements

  • Collage

  • Final Edits

A product of

Get notified when I release new products
Get in touch

Send an email @izzydinverno@icloud.com and I'll get back to you ASAP

All rights reserved © 2024 fouroom.co

A product of

Get notified when I release new products
Get in touch

Send an email @izzydinverno@icloud.com and I'll get back to you ASAP

All rights reserved © 2024 fouroom.co

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