Benton — Personal Portfolio Framer Template

Contact

Home

Work

About

Contact

Mock Rebrand

Redesigning Scrub Daddy's

packaging and advertising.

Package Design

Advertising

Challenge

Scrub Daddy is an iconic brand in the house-hold product market. While their product design is very well thought out and sleek, the packaging does not have the same appeal. Within this project, I designed and assembled tangible product packaging and created aligning advertisements.

Scrub Daddy is an iconic brand in the house-hold product market. Many of their product designs are very well thought out and sleek, but the packaging did not display the same care. Through this project, I designed and assembled a new packaging design and paired it with launch advertisements. .

Solution

These new packaging designs allow the customer to better view and touch the product displayed. Placing descriptions and additional brand details on the sides and back of the design keeps the information from appearing cluttered, and creates a more uniform brand identity.

These new packaging designs allow the customer to better see and touch the products. Placing the descriptions and additional elements on the sides and back of the package keeps the information from getting too cluttered, and allows each piece of packaging to be uniform..

Closing Thoughts

The design allows more visibility of the products and consistent incorporation of the logo. Changing the colors and keeping the layouts consistent between the varying products in the line allows the brand to be more recognizable at retail locations.

Tools

Adobe Illustrator

Adobe Photoshop

Process

Class

Package Design 2

Research

In Store Research

Online Branding Analysis

Advertising

Created in Adobe

Photoshop